Introducing Neufin Energy 2.0: Cut energy cost. On your terms.

In September 2024, we launched Neufin Energy to help accelerate India’s energy transition. A lot has changed since then – more products, more customers, more partners and more geographies.

Sometime last year, we came across a number we haven’t been able to shake. We looked at listed companies in five sectors – auto, pharma, textiles, hotels and cement. On average, the bottom 10 companies in these sectors spend 2.1 times as much of their revenue on energy as the top 10.

High energy costs are quite directly eroding profitability and competitiveness for Indian businesses. We’ve heard the same story in hundreds of conversations with business owners, CFOs and plant heads. Energy is one of the biggest costs they can control. Yet, buying it better means dealing with a long list of suppliers, approvals and state specific rules, none of which move at the speed the rest of their business does. To change this, we need to move at software speed across all dimensions – product, supply, regulations and most importantly customer support.

To illustrate, consider this – in FY17, only about 3.5% of India’s electricity was traded on an exchange. By FY26, that share had reached 9.87%, according to the Central Electricity Authority, and it was above 10% every month from June to August this year. Yet open access consumers – mostly industrial buyers and captive plants – bought only about 13% of the volume on the exchanges’ day-ahead and real-time markets in FY25, according to CERC data. There is a lot of headroom on both counts.

Businesses have another reason to care. Since January 2026, EU importers of steel, aluminium, cement and fertilisers have been required to buy certificates for the carbon embedded in those goods under the Carbon Border Adjustment Mechanism, and for some products that includes the emissions from the electricity used to make them. For India’s exporters, cheaper, verifiably lower-carbon energy is becoming a question of market access, not just cost.

So our mission is simple: turn energy into a competitive advantage for every business.

Delivering that mission meant changing how we do what we do. When we started, we helped businesses make sense of their energy procurement options and connected them with the right developers and suppliers. That helped, but it still left customers juggling a long list of stakeholders, regulations and uncertainty. Today, we’re transitioning to also becoming an energy supplier. Backed by our own licence under the Central Electricity Regulatory Commission (CERC), we can now trade energy.

To further simplify a friction-prone energy procurement process, we are bringing everything needed to get electrons flowing in-house: regulatory approvals, metering and hardware to ensure that there is a single point of accountability.

We don’t stop at the meter either. Lumen, our software, keeps working long after the agreement is signed. It tracks how generation assets are performing, whether contracts are delivering what was promised, and where the next saving is hiding. Along the way, we stopped thinking of ourselves as just a power company. Energy is the bigger market, and it’s a more honest description of the problem our customers actually have.

Meet the N-Slash

A bigger mission needed a brand that could cut through the noise our customers wade through every day. Paying homage to our roots (and our very first logo!), we’re excited to introduce our new brand identity – new logo and our very own unique colour – Electric Violet.

Energy plans: buying energy, made simple

Alongside the new identity, we’re launching energy plans, a way of buying energy that’s simple, fast and uncomplicated. Each plans offers a choice of tenure, tariff and capacity.

The plans are live on neufin.energy today, and you can see indicative prices for your state before you speak to anyone. We offer over 90 energy plans to businesses of all shapes and sizes.

Way forward and a note of gratitude

Despite everything that’s changed, what’s remained constant is the team, the work and the customers who backed us early. Today, more than 30 businesses work with us, including Mahindra, YES BANK, and Smartworks. Together, we’ve been contracted to procure over 870 million kWh across 16 states.

A big thank you to Kedar Nimkar of Patterns Studio, Singapore, who turned a long list of founder opinions into a system we’re proud of. And to the Neufin team, who’ve been living secretly in violet for the past few weeks. You’ll see the new identity roll out across our website, Lumen and everything else we make over the coming weeks.

To see how you can cut energy cost, on your terms check out the all new https://neufin.energy/.